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Strengthening our creative and comms offering

We’re delighted to kick off the year by welcoming four new hires to the team.

Author

Leah Groom

Date

19.02.2024

Ben

We’ve strengthened our creative and comms offering with three UK hires – Ben Ducker, Myfanwy Kramer and Adam Savva. Whilst our ANZ base welcomes new Group Account Director, James Muirhead.

Our new hires join 400 global experts across four continents, in what will be a significant year for us as we push for global growth.

Ben Ducker will be based at our Leeds HQ and joins as Creative Director. Ben has 14 years’ experience in advertising creative, production and directing, across brands including Ben & Jerry’s, O2 and EasyJet. Ben has worked for the likes of VCCP, Rascal, and most recently Journey Further, as Executive Creative Director.

At IMA-HOME, Ben will work across clients including Jet2.com and Jet2holidays. Our Global Executive Creative Director, Simon Long, commented: “IMA-HOME is fuelled by best-in-class creativity and content, and having Ben join our creative team will provide huge benefit to our integrated clients. Ben’s experience in global brand campaigns, new tech and expanding media will help to drive stand-out campaigns and new growth opportunities, across the work and across the world.”

Meanwhile in the Channel Communications team, Myfanwy Kramer joins as PR Account Director. Myfanwy brings a wealth of experience having previously worked at Manifest Group, fashion PR agency Science Magic Inc. and boutique luxury lifestyle PR agency, Aisle 8. Working with an impressive selection of brands including Apple, Ferrari and Topshop.

Myfanwy will continue to grow our existing PR offering from the Leeds HQ. She will collaborate with every other area of the business to offer holistic PR campaigns to clients, resulting in a truly integrated offering on a global scale.

Also within Channel Comms, London-based Adam Savva joins us as Social Content Art Director. Coming from social media lifestyle network, JOE Media, Adam has worked with a range of clients including Tango, Nintendo and Carling. Adam’s strong social background, combined with his directing, writing and producing capabilities, means our clients will benefit from innovative, social-first content and experiences.

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All three hires will support the evolution of our existing content creation studio. An accompaniment to our Production department, the studio offers quick-turnaround, high-quality and dynamic social content for clients. Already heavily used by the likes of Rubicon and MAOAM.

Janie Readman, our Director of Channel Comms, expanded: “Over the last few years, we identified the need to create quicker, authentic, and reactive content on social. We responded to this with the formulation of the content creation studio, and we’re now expanding its offering due to the demand of current clients and to help support the growth of new clients who are needing an agile social content solution.

We have one core content team in place operating the studio, which means we can work at pace, creating real content. Our recent hires are a really exciting expansion of this, and they’ll play an instrumental role in helping us best utilise our new content space as well as supporting our global content offering.”

Meanwhile in our rapidly growing Australian base, James Muirhead joins as Group Account Director. With experience at M&C Saatchi, WPP and Unilever, James will be leading the Hisense ANZ account, working with the team on Bonza and building new win, SumUp.

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