Parkdean, a family holiday park business, operates in some of the UK’s best coastal, countryside and woodland locations ideal for short breaks and holidays with the kids.
Parkdean were facing increasing competition at peak time and needed a strong campaign with minimal lead times to restore and improve their performance.
Our idea was to create virtual postcards which could be shared with their audience and influencers to generate awareness and drive traffic. By working with the client's teams, we were able to quickly produce engaging content which sat comfortably within the brand's tone of voice and meshed well with on-going above the line activity.
Revenue for the peak period was up more than 40% year on year, and a follow-up campaign based on the audience's feedback was launched before the next peak period to capitalise on its success.