The experience was inspired by Reebok’s rich heritage in the Basketball space, and we leant on these deep rooted connections to not only source some vintage sneaker heat to display, but also brought out the very stars the iconic shoes are named after.

Fans came out in full force to check out the ‘Bok Door’ space, which also featured video game activities, a customization station and more. Delivering high profile brand moments that attract global names.