New territory in New Jersey
Betting on sports had been legalised in New Jersey. US-based Resorts Casino came to us to launch their new online sportsbook at ResortsCasino.com.
We came up with a creative launch campaign that tapped into the emotional rollercoaster of a bet, as well as the fierce American passion for sport. Filmed in New Jersey with local actors, we connected with the state on a personal level, encouraging New Jerseyites to ‘make every game matter’.