New territory in New Jersey

Betting on sports had been legalised in New Jersey. US-based Resorts Casino came to us to launch their new online sportsbook at

We came up with a creative launch campaign that tapped into the emotional rollercoaster of a bet, as well as the fierce American passion for sport. Filmed in New Jersey with local actors, we connected with the state on a personal level, encouraging New Jerseyites to ‘make every game matter’.

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