Giving Puma Suede sales a huge kick
PUMA asked us to re-launch the iconic Suede range and build a brand platform to drive retail. We started by looking at how and why influencers wear PUMA Suede, and realised that the wide colour range and flexibility was the hook. The ‘Worn My Way’ campaign quickly took shape.
We created an online hub to host conversations, competitions, and retail integration campaigns, then used online and offline advertising tactics to amplify the hub’s ideas and content. ‘Worn My Way’ is Puma’s most successful retail campaign in 20 years, selling over a million pairs along the way.