Creating a landmark in luxury
Principal Hotel Company is a collection of high-end urban hotels and country estates. Following a £200million investment in the portfolio, we were appointed as the company’s lead agency.
Working across both the Principal and De Vere brands, we provide a programme of press, outdoor, online and email advertising, as well as brochures, photography and film. This ongoing activity across a range of media has helped to transform an old-fashioned hotel giant into a luxury market-leader.