A thrill-seekers campaign
Drayton manor is one of the UK’s most popular family attractions, home to Thomas Land and all sorts of impressive rides. So when they asked us to produce their two new TV commercials, we were pretty thrilled.
We wanted to capture the contagious excitement that kids experience on a trip to Drayton Manor. So we created ads featuring talented young dancers showing off their excitement about visiting the park. Then we broadened their media plan to air across Sky and other kids channels. The results? Sales went up by 8%. CPA’s improved by 23%. And conversion rates rose by almost 2%. The client was happy and we were jumping for joy.