A winning campaign for bwin

European-wide sportsbook bwin had exclusive access to Juventus and real Madrid players. It was up to us to find a way to use them in a ground-breaking campaign that would work across the continent.

Insights told us that betting with bwin intensifies every emotion whilst watching football. We interpreted this as the game almost being ‘in you’, leading us to a cutting-edge production technique that we used to create 15 versions of our TV ad. The ads were aired across Europe alongside press and digital, giving bwin a fully integrated campaign that saw numbers fly.

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