Leeds

Integrated Planner

* No recruitment agencies please *

Overview
Role: Integrated Planner
Reports to: Head of Integrated Planning
Team: Integrated Planning
Contract: Permanent
Office: Remote currently, usually based in Leeds
Closing Date: 17/05/2021

We’re looking for an experienced marketer to work in our Integrated Planning team.

As an Integrated Planner you’ll be expected to translate strategy and key insights into actionable plans and briefs. You’ll do this by defining and owning how a brand will show up across all potential channels, proposing integrated experiences that build brands and maximise effectiveness.

The exact mix of skills and experience will vary by individual, but an underlying awareness of the following disciplines is key in order to support an integrated approach to customer centric marketing: campaign planning; comms planning; digital experience; data and insight; paid, earned and owned channels.

Some of your responsibilities will include:

  • Conducting journey mapping, audience planning and persona development
  • Using insights to set direction, make recommendations and define ‘the brief’ that answers a client problem
  • Taking a brand strategy and forming a brand experience plan that considers key brand goals and brand actions across multiple touch-points
  • Planning and executing marketing programmes across the customer life cycle (awareness to advocacy) that include different types of campaigns (brand building, brand engagement and sales activation)
  • Conducting multi-channel campaign planning – considering where and how the brand needs to show up across which channels
  • Forming different types of ideas that are interesting, relevant and deliver on brand goals
  • Defining what success looks like with objectives and appropriate metrics and KPIs
  • Providing clear and simple briefs to specialist planning teams (Media, PR, Creative, Content, Analytics, UX/UI, Adtech and Martech)
  • Employing a continuous improvement mindset and using data and insight to drive ongoing performance of marketing activity

What we’re looking for in our future Homie:

You must feel at home in the demanding, fast-paced world of a marketing agency and feel excited by the opportunities this provides. You’ll need to be able to quickly change your focus from one industry to another, but no matter what the category your passion for great marketing campaigns should shine through.

Other attributes that are required include:

  • Excellent verbal and written communication skills
  • Ability to quickly form a rapport and build relationships
  • Willingness to take accountability and ownership
  • Positive and proactive attitude
  • Ability to work under pressure to tight deadlines

If you’re an individual who is passionate about delivering multi-channel marketing programmes that put the customer at the heart of everything they do, then you could you be the one for us. To apply please send your CV to jay.dickinson@homeagency.co.uk.