/ 03 Apr 2020
Is anyone else sick of the word ‘unprecedented’?
I know I am! It’s true, we are in totally unchartered waters right now and no one's quite sure what will be waiting for us at the other end. We’ve certainly seen some quite dramatic shifts in consumer behaviour and media consumption in the last cRead more
/ 18 Mar 2020
A guide to pitching – for brands
Pitches. Love them or hate them, they’re a big thing in our industry. Whether your stance as an agency is to not participate, to pitch for them all, or to go for a select few, there’s no getting away from them. Ultimately, which approach you tRead more
/ 13 Mar 2020
Just the two of us: why competitor collaboration is a win-win for both brands
Disclaimer: personally, I believe the best burgers come from cosy pubs and mom-and-pop restaurants. Google ‘Muddbones’ in Bonham, Texas – you will not be disappointed! However, I do enjoy the ‘rivalry’ between two of the leading burger cRead more
/ 31 Jan 2020
Are we missing the potential upside of GDPR?
Are Consent Management Platforms trying too hard to maintain the status quo? There is no doubt that Consent Management Platforms (CMPs) are now a must-have for most websites operating in Europe, and the general consensus is that cookies need to beRead more
/ 29 Jan 2020
The problem with micro-targeting…
“The race to the bottom”. Every performance marketeer has heard this argument. As more and more budget is funnelled towards communications strategies that target the lowest hanging fruit, they become less and less efficient. In competitive marRead more