What we think

  

/  14 Apr 2021

Keyword research, a brand’s best friend

Researching words sounds laborious, right? Well, you’d be correct, it can take a VERY long time! But putting the laboriousness aside for a minute, let’s explore what keyword research actually is and how it can be a brand’s best friend. What is

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What we think

  

/  30 Mar 2021

100% mobile is here: what you need to know

Newsflash - Google is finally setting 100% of the web to mobile first indexing at the end of this month (March 2021). If you’re up to date on your Google Search Console messages, you will probably have seen a notification from Google telling you th

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What we think

  

/  26 Jan 2021

Four brand strategy trends to be aware of in 2021

There are four key trends which we believe will play a big part in strengthening brand strategies and ensuring relevance within an ever challenging marketplace over the coming year. These are: Experiential retail Science vs nature Accounta

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What we think

  

/  21 Dec 2020

The evolution of the Christmas ad

Christmas ads have been around for over 100 years, and whether you love ’em or loathe ‘em, they have evolved to become a firm staple of the consumer experience throughout the festive season. With the current category king John Lewis reporting

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What we think

  

/  02 Dec 2020

Social media and fake news: a 2020 round up

2020 has been a wild ride and with its highs and lows being largely experienced and documented online, it’s had us turning to social media more than ever before. In fact, UK adults were, on average, spending a record high of over four hours a day o

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What we think

  

/  27 Oct 2020

How effective is paid social really?

Transparency... This issue is constantly questioned by clients and advertisers alike when discussing digital campaign results; even more so when social channels such as Facebook are thrown into the mix. Facebook is often referred to within the ind

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