What we think

  

/  18 Mar 2020

A guide to pitching – for brands

Pitches. Love them or hate them, they’re a big thing in our industry. Whether your stance as an agency is to not participate, to pitch for them all, or to go for a select few, there’s no getting away from them. Ultimately, which approach you t

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What we think

  

/  13 Mar 2020

Just the two of us: why competitor collaboration is a win-win for both brands

Disclaimer: personally, I believe the best burgers come from cosy pubs and mom-and-pop restaurants. Google ‘Muddbones’ in Bonham, Texas – you will not be disappointed! However, I do enjoy the ‘rivalry’ between two of the leading burger c

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What we think

  

/  31 Jan 2020

Are we missing the potential upside of GDPR?

Are Consent Management Platforms trying too hard to maintain the status quo? There is no doubt that Consent Management Platforms (CMPs) are now a must-have for most websites operating in Europe, and the general consensus is that cookies need to be

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What we think

  

/  29 Jan 2020

The problem with micro-targeting…

“The race to the bottom”. Every performance marketeer has heard this argument. As more and more budget is funnelled towards communications strategies that target the lowest hanging fruit, they become less and less efficient. In competitive mar

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What we think

  

/  16 Dec 2019

The link between Margaret Thatcher and safe passwords

Passwords are generally accepted by the security community to not be a particularly good way of securing online accounts or sensitive information. This is mostly because of the way that society have been taught to create 'safe' passwords, i.e. by usi

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What we think

  

/  25 Nov 2019

Targeting in a cookie-less world

Due to both GDPR and the introduction of 3rd party cookie restrictions from browsers such as Safari, Firefox and Chrome, fuelling targeted advertising with 3rd party cookie tracking may soon be a thing of the past. The ICO (Information Commissione

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