What we think

  

/  21 Dec 2020

The evolution of the Christmas ad

Christmas ads have been around for over 100 years, and whether you love ’em or loathe ‘em, they have evolved to become a firm staple of the consumer experience throughout the festive season. With the current category king John Lewis reporting

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What we think

  

/  02 Dec 2020

Social media and fake news: a 2020 round up

2020 has been a wild ride and with its highs and lows being largely experienced and documented online, it’s had us turning to social media more than ever before. In fact, UK adults were, on average, spending a record high of over four hours a day o

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What we think

  

/  27 Oct 2020

How effective is paid social really?

Transparency... This issue is constantly questioned by clients and advertisers alike when discussing digital campaign results; even more so when social channels such as Facebook are thrown into the mix. Facebook is often referred to within the ind

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What we think

  

/  20 Oct 2020

Tuning into TV’s opportunities

Beyond some of the more serious implications of the pandemic, it’s also massively impacted our habits, our movements, our ways of living. This in turn, has had a ripple effect on the media landscape - from advertiser’s confidence to spend, to

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What we think

  

/  15 Sep 2020

Evolving video to deliver the knockout blow

“Everyone has a plan until they get punched in the mouth”, as Mike Tyson famously put it. At the beginning of the year no one expected to be sharing the ring with a global pandemic, so from a marketeer’s perspective, Covid dealt an unexpected b

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What we think

  

/  28 Aug 2020

Reassessing media planning with The 4R’s

Every agency has a ‘media planning process’ of sorts. They vary in complexity and terminology, but the process tends to follow a similar path. Once the client objectives are defined, the process begins with an insight gathering phase. This inform

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