What we think

  

/  15 Sep 2020

Evolving video to deliver the knockout blow

“Everyone has a plan until they get punched in the mouth”, as Mike Tyson famously put it. At the beginning of the year no one expected to be sharing the ring with a global pandemic, so from a marketeer’s perspective, Covid dealt an unexpected b

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What we think

  

/  28 Aug 2020

Reassessing media planning with The 4R’s

Every agency has a ‘media planning process’ of sorts. They vary in complexity and terminology, but the process tends to follow a similar path. Once the client objectives are defined, the process begins with an insight gathering phase. This inform

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What we think

  

/  11 Aug 2020

All the more reason to consolidate agencies

Advertising technology is changing, and end user data privacy is becoming a fundamental platform for development in this space. Laws have been developed to ensure businesses collect and process user data in a safe and responsible way with extraord

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What we think

  

/  24 Jun 2020

Is Safari blocking Google Analytics?

The short answer, is no. Eyebrows were raised this week when an Apple Insider and a Search Engine Journal post went live bluntly saying "Safari now blocks Google Analytics on sites". The reason for this assumption was a recent Apple press r

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What we think

  

/  06 May 2020

Why now is the perfect time to spring clean your brand

This week I bought two window squeegees. I can’t say cleaning windows was the top of my priorities a few weeks ago, yet after spending quite a lot of time inside the house recently, that filmy layer of grime really started to grate on me. Becaus

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What we think

  

/  30 Apr 2020

A deep dive into your app usage

Google allows a way for you to easily download all your data on how you use your apps and phone (if you use an Android phone), and have a look yourself. While I have quite a lot of time at home at the minute, I thought it would be interesting to do s

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