Gillette: A bang-on strategy with shoddy execution

Gillette caused a storm in a teacup this year by releasing the 'We Believe: The Best Men Can Be' ad, which takes aim at toxic masculinity. If you haven't seen it yet, you can watch it here: In theory, all should have been well. As one of my fellow...

What we like

/ 07 Jan 2019

Snickers and Spotify suss hungry listeners out

We're really digging this campaign from Snickers’ and Spotify. The two companies joined forces to create ‘the Hunger Spotter’; a tool that analyses Spotify users' music listening data and picks out people who seem to be behaving out of character. How...

What we like

/ 21 Dec 2018

An exciting development for Sonos

We’ve heard on the grapevine that Sonos’ smart speakers should finally gain Google Assistant integration at some point early this year – winning! We're hoping it'll be worth the wait - and that playing music with your voice is just the beginning...

What we like

/ 17 Dec 2018

Pantone’s ‘Living Coral’ – worth the hype?

Since 2000, Pantone has routinely announced what it deems to be the 'colour of the year' for the following 12 months. This year, the colour de chiox is ‘Living Coral’, described by Pantone as “An animating and life-affirming coral hue with a golden...

What we think

/ 12 Dec 2018

Naughty or nice? The insight & strategy round-up

As 2018 draws to a close, we’re taking some time to reflect on the year gone by. We’re not reminiscing over the royal wedding or Beyoncé at Coachella though, we’ve brought together the bright minds from our Insight and Strategy team to get their...

What we're doing

/ 30 Nov 2018

A new vision for television

The TV landscape is changing, and at Home we’re on a mission to bring digital planning, buying and optimisation to our TV campaigns. We are making this whole process faster, more agile and aligned with creative to help drive better results for our clients. We...