What We Like: Shane Fu

Whist scrolling through Instagram, I was stopped in my tracks when I saw this Reel shared by Zara…


View this post on Instagram


A post shared by ZARA Official (@zara)

Talk about curb appeal! Zara have credited the digital art seen here on their Soho, Manhattan store to Shane Fu, a New York based artist who specialises in abstract and experiential 3D design.

As you can see from his work for Zara, Shane likes to make use of augmented reality, merging computer graphics and the real world to create public art displays. If you’re not lucky enough to be in the big apple to see this for yourself, head on over to his Instagram to check out more of his trippy work.

Written by:

Georgia Preston Senior Marketing Executive


What we like



You may also like

What we like


/  07 Sep 2021

RNIB’S campaign sees advertising differently

Back in December 2019, I saw a campaign that made me jealous. And inspired. But mostly jealous. It was a proper ‘arghh I wish I’d done that’ moment because it’s a great example of what creativity is in my mind. It went beyond what the brief a

Read more

What we like


/  06 Aug 2021

Tatsuya Tanaka

By now, seeing blue face masks lying around is a pretty common occurrence. But we bet you haven't seen any like this before... This is the work of Tatsuya Tanaka, who turns everyday objects into extraordinary miniature dioramas. We lov

Read more