Tuning in with Radiocentre

Last week, the media team and I attended the first in person Radiocentre event this side of lockdown: Tuning In 2021. The day was led by a bunch of hosts from the world of radio, advertising, music and creative, who provided insights to radio and explored various aspects of the audio revolution. The CEO of Radiocentre, Ian Moss, opened the Tuning In event, welcoming us and giving us a taster of all the great things that are coming our way for radio.

Jordan Banjo and Perri Kiely, Diversity members and KISS Radio breakfast hosts, kicked off the day with ‘Speaking to Radios Rising Talent’. They discussed life on the radio and how to get into the industry, as well as common problems or challenges they face on radio and how to overcome them.

We then got chance to hear from Youtuber and KISS presenter, Elz the Witch, and KISS Content Director, Rebecca Frank, who spoke about ‘Keeping up with Gen K’. The talk delved into millennial and Gen Z audiences and how radio needs to be creating more authentic content to stay relevant with youth brands. She explained that the key is being yourself on the radio and keeping things relevant to ‘normal life’ in order to resonate with the audience and gain more listeners. Having authentic shared experiences creates meaningful moments.

Next up, actor and comedian John Cleese spoke to us about ‘The Power of Creativity’. He discussed his views on mental attitude towards creativity and the struggles around it within the workplace, whilst also introducing his new book; Creativity: A Short and Cheerful Guide. In a nutshell, he gave us insight on how to be more creative and use it to our advantage.

My favourite speaker of the day however was poet and mental health campaigner, Hussain Manawer, who wrote a radio segment poem for #MentalHealthMinute as part of Mental Health Awareness Week 2021. His poem touched on some important messages surrounding mental health and was read out by a roster famous faces including The Duke and Duchess of Cambridge, David Beckham and Dame Shirley Bassey. The segment was broadcasted over 500 radio stations in the UK to an audience of 20 million.

Me and the team left his talk feeling empowered as he encouraged us all to keep at the things we have a passion for. It can take time for things to fall into place, but that shouldn’t deter us from giving up on our dreams.

Written by:

Hema Mistry Media Executive


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