Taking off with Bonza!

Australia has a new, independent, low-cost airline, Bonza, and we’ve been selected as the agency to help get it off the ground!

Bonza’s aim is to give everyday Aussies more low-cost leisure travel choices, and we’ll be helping to do this by delivering the brand to market for the very first time.

Ahead of the airline taking flight in mid-2022, we’ll be working with the team to develop Bonza’s brand proposition and bring it to life through a full suite of services including creative, production, digital and media.

We’re already flying through the creation of the Bonza brand, having started work on its digital customer experience ahead of flights going on sale.

Plus, the partnership means we’ll be expanding our team on the ground in Australia so that we can continue to grow alongside the budding Bonza business.

And it’s not just us that are excited. Here’s what Carly Povey, Bonza’s Chief Commercial Officer had to say: “We welcome IMA HOME to the Bonza team as we work together to launch an inclusive and fun brand that will play a huge role in tourism’s recovery post pandemic. Whilst we were impressed with IMA HOME’s capability, ideas and experience we are equally excited about their shared passion for the brand and the mission we have to allow leisure travellers to see more of their own backyard for less.”

Exciting times!

Written by:

Georgia Preston Senior Marketing Executive

Category:

What we're doing

Date:

15/11/2021

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