Snickers and Spotify suss hungry listeners out
We’re really digging this campaign from Snickers’ and Spotify. The two companies joined forces to create ‘the Hunger Spotter’; a tool that analyses Spotify users’ music listening data and picks out people who seem to be behaving out of character.
How so? Well, if you’re usually a Rock fan, and you start listening to a lot of Taylor Swift all of a sudden, then Spotify will pick up on the fact you’re jamming to a genre that’s outside of your typical listening behaviour and you’ll be targeted with Snicker’s ad. Why? Because Snickers had a hunch that when people get hungry, they stream songs that don’t match the rest of their music taste. This cleverly ties it back to their famous slogan of ‘you’re not you when you’re hungry’, ergo you must need a snickers!
However, rather than playing out a typical 30 or 20 second creative, Snickers and Spotify wrote three genius ad songs which would be played instead. The songs were in the style of either Rock, Pop, or Grime depending on the listeners typical music taste, and each song featured lots of puns and lyrics calling the listener out for swapping genre.
We think this is a great example of tuning into the moments that matter and delivering the brands’ message in a way that is unique and full of humour – bravo!
Written by:Jack Price Media Executive
Category:What we like
You may also like
/ 06 Feb 2019
Shutterstock channel Copywriter couture
Based on a truck load of data, Shutterstock have gone all Mystic Meg on us and attempted to predict some of the biggest trends for the upcoming year. They’ve taken image, video and music searches from their customers, smashed them all together andRead more
/ 21 Dec 2018
An exciting development for Sonos
We’ve heard on the grapevine that Sonos’ smart speakers should finally gain Google Assistant integration at some point early this year – winning! We're hoping it'll be worth the wait - and that playing music with your voice is just the beginninRead more