Snickers and Spotify suss hungry listeners out
We’re really digging this campaign from Snickers’ and Spotify. The two companies joined forces to create ‘the Hunger Spotter’; a tool that analyses Spotify users’ music listening data and picks out people who seem to be behaving out of character.
How so? Well, if you’re usually a Rock fan, and you start listening to a lot of Taylor Swift all of a sudden, then Spotify will pick up on the fact you’re jamming to a genre that’s outside of your typical listening behaviour and you’ll be targeted with Snicker’s ad. Why? Because Snickers had a hunch that when people get hungry, they stream songs that don’t match the rest of their music taste. This cleverly ties it back to their famous slogan of ‘you’re not you when you’re hungry’, ergo you must need a snickers!
However, rather than playing out a typical 30 or 20 second creative, Snickers and Spotify wrote three genius ad songs which would be played instead. The songs were in the style of either Rock, Pop, or Grime depending on the listeners typical music taste, and each song featured lots of puns and lyrics calling the listener out for swapping genre.
We think this is a great example of tuning into the moments that matter and delivering the brands’ message in a way that is unique and full of humour – bravo!
Written by:Jack Price Media Executive
Category:What we like
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