Promoting Princes’ products

We’ve been working with global food and drink brand, Princes, to create a new TV advert and we’re pretty damn happy about it!

In the ad, there are four key elements we wanted to get across…

  • Princes’ impressive product portfolio – over 200 SKU’s!
  • The numerous ways in which the products can be enjoyed
  • Princes’ heritage – the brand has over 100 years of bringing everyday favourites to families
  • The role Princes plays in modern day mealtime moments

We created a shiny new campaign strapline “There for you, all ways” which helps to encapsulate all of that, and a wider communications campaign with supporting radio, digital and OOH activity taking place over the summer.

You can catch the ad from June across Channel 4, ITV and VOD, or if you can’t wait, check it out here.

Written by:

Leah Groom Senior Marketing Executive

Category:

What we're doing

Date:

28/06/2019

You may also like

What we're doing

  

/  05 Sep 2019

Kicking off a stateside campaign

We've just launched our first TV ad for US sportsbetting company BetAmerica, after securing the account back in June. It's an interim campaign, timed to coincide with the kick off of the NFL season this week, and it also precedes a larger brand ca

Read more

What we're doing

  

/  02 Sep 2019

6 questions for 6 years: Abbie

HOME is a pretty special place to work. And we're not just saying that ourselves - a hefty 45% of our Homies have been with us for 4 years or longer. We wanted to chat to some of 'em to find out what it is about HOME that makes them stay. So, we'v

Read more