Promoting Princes’ products
We’ve been working with global food and drink brand, Princes, to create a new TV advert and we’re pretty damn happy about it!
In the ad, there are four key elements we wanted to get across…
- Princes’ impressive product portfolio – over 200 SKU’s!
- The numerous ways in which the products can be enjoyed
- Princes’ heritage – the brand has over 100 years of bringing everyday favourites to families
- The role Princes plays in modern day mealtime moments
We created a shiny new campaign strapline “There for you, all ways” which helps to encapsulate all of that, and a wider communications campaign with supporting radio, digital and OOH activity taking place over the summer.
You can catch the ad from June across Channel 4, ITV and VOD, or if you can’t wait, check it out here.
Written by:Leah Groom Marketing Manager
Category:What we're doing
You may also like
/ 08 Jan 2021
What got me into marketing: Creative Director
How did I get into advertising? This bloke here got me into it. No, not the one on the right. The one on the left. Cut back to HMV, Plymouth, 1995. Remember in HMV they had those listening posts where you could play the latest albums?Read more
/ 18 Dec 2020
HO-HO-HOME Made: Christina’s Custom Jewellery
Welcome to HOME Made, where we’re delving into some of the cool skills and hobbies our clever bunch of Homies have. This time Partner Strategist, Christina, has been chatting to us about the unique jewellery she creates - including some festiveRead more