Pantone’s ‘Living Coral’ – worth the hype?
Since 2000, Pantone has routinely announced what it deems to be the ‘colour of the year’ for the following 12 months. This year, the colour de chiox is ‘Living Coral’, described by Pantone as “An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
Lovely. So what’s next for ‘Living Coral’? Well, usually the chosen one is treated with a reverence usually kept for the likes of the Pope and Beyoncé; featuring in listicles and blogs galore showing you how to introduce the shade into your life; a kind of fortune teller for designers.
Despite some skepticism around whether it’s all just an ingenious marketing campaign, there’s no denying that Pantone is a great fortune teller for trendy colours to come. And whilst we don’t necessarily believe the ‘colour of the year’ should influence legitimate design decisions too heavily, we do think it deserves creative people’s attention.
Written by:Hayley Jenkins Designer
Category:What we like
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