Meadowhall ‘Has it all’ this Christmas

Working with Meadowhall this year to create the leading fashion and lifestyle destination’s integrated Christmas campaign has been pretty awesome. Our challenge was to illustrate both the aspirational and affordable side to Meadowhall (and the huge amount of products on offer), whilst looking to inject excitement into preparing for Christmas.

Sitting at the heart of the campaign is the playful TV ad which we filmed in the Studio and at Meadowhall itself, showcasing how Meadowhall ‘has it all’ this Christmas, so you can tick off all of your shopping, in one go, in one place. With late night opening times, a theatrical Santa experience and loads of restaurants, Meadowhall has everything you could possibly need for your Christmas shopping trip.

If you’re in the region and a fan of catch-up TV, you might have seen the ad across Sky Go, ITV player and 4OD, as well as during targeted slots on ITV Yorkshire. But it doesn’t stop there. The campaign has also been supported by radio activity (across Capital Yorkshire and Hallam FM), press, OOH, digital, social and POS in Meadowhall itself – a truly integrated execution.

To top it off, Meadowhall has launched an exciting competition ‘Match it all. Win it all’ for a chance to win your Christmas shopping list! Well, we know what we’re doing for the next five minutes…

Have a watch of the ad below:

Written by:

Leah Groom Senior Marketing Executive

Category:

What we're doing

Date:

12/11/2018

You may also like

What we're doing

  

/  20 Jan 2020

6 questions for 6 years: Tosh

HOME is a pretty special place to work. And we’re not just saying that ourselves – a hefty 45% of our Homies have been with us for 4 years or longer. We wanted to chat to some of ’em to find out what it is about HOME that makes them stay. So

Read more

What we're doing

  

/  16 Jan 2020

Attention Seekers: Cutting Through the Noise

Making media more effective through the power of different perspectives. We believe media shouldn't exist in isolation. As such, media at HOME sits as part of a full service agency, so customer experience and creativity are always front of mind. W

Read more