Meadowhall ‘Has it all’ this Christmas
Working with Meadowhall this year to create the leading fashion and lifestyle destination’s integrated Christmas campaign has been pretty awesome. Our challenge was to illustrate both the aspirational and affordable side to Meadowhall (and the huge amount of products on offer), whilst looking to inject excitement into preparing for Christmas.
Sitting at the heart of the campaign is the playful TV ad which we filmed in the Studio and at Meadowhall itself, showcasing how Meadowhall ‘has it all’ this Christmas, so you can tick off all of your shopping, in one go, in one place. With late night opening times, a theatrical Santa experience and loads of restaurants, Meadowhall has everything you could possibly need for your Christmas shopping trip.
If you’re in the region and a fan of catch-up TV, you might have seen the ad across Sky Go, ITV player and 4OD, as well as during targeted slots on ITV Yorkshire. But it doesn’t stop there. The campaign has also been supported by radio activity (across Capital Yorkshire and Hallam FM), press, OOH, digital, social and POS in Meadowhall itself – a truly integrated execution.
To top it off, Meadowhall has launched an exciting competition ‘Match it all. Win it all’ for a chance to win your Christmas shopping list! Well, we know what we’re doing for the next five minutes…
Have a watch of the ad below:
Written by:Leah Groom Marketing Manager
Category:What we're doing
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