Land Rover’s big launch
We’re chuffed to have helped launch Land Rover’s new range of rugged outdoor clothing and technical equipment.
The Above and Beyond Collection was debuted alongside the long-awaited new Land Rover Defender at the Frankfurt Motor Show and is inspired by the durability and capability of the Defender.
Designed and manufactured in collaboration with Musto, a cutting-edge performance clothing brand based in England, the collection includes an array of men’s and women’s clothing from thermal jackets to multi-tech gloves. Snazzy items such as ‘indestructible’ pens and tough flasks also make the new product line-up.
We’ve been working with Jaguar Land Rover Branded Goods since 2017, after they heard about us through Campaign School Reports. For the launch, we created a whole range of brochures and other collateral, including an atmospheric and compelling video (if we do say so ourselves!) to bring the products to life. We wanted to convey the quality, technical features and style of the range, uniting the world-class capabilities of the Defender with customers’ thirst for adventure.
You can view the video below. The range will be available at Land Rover retailers and online from 1st November.
Written by:Sam Rainey Chief Commercial Officer
Category:What we're doing
You may also like
/ 08 Jan 2021
What got me into marketing: Creative Director
How did I get into advertising? This bloke here got me into it. No, not the one on the right. The one on the left. Cut back to HMV, Plymouth, 1995. Remember in HMV they had those listening posts where you could play the latest albums?Read more
/ 18 Dec 2020
HO-HO-HOME Made: Christina’s Custom Jewellery
Welcome to HOME Made, where we’re delving into some of the cool skills and hobbies our clever bunch of Homies have. This time Partner Strategist, Christina, has been chatting to us about the unique jewellery she creates - including some festiveRead more