JUST DO NOWT

It started as an idea for an Instagram campaign called #helpbydesign which is tasking people to use design to spread the message about the current situation we all find ourselves in.

So our Senior Designer, Corey, took Nike’s JUST DO IT line and turned it into JUST STAY IN.

Noice.

We then thought, do you know what would be rad, a Yorkshire version of Nike’s classic line.

So we came up with JUST DO NOWT & JUST DO OWT.

We then thought, there’s something in that you know.

What if we made them as t-shirts.

Your pre and post-lockdown leisurewear.

Sell them online and donate all profits to the NHS.

We might sell five or ten – and donate a few quid to a great cause.

So Friday 3rd April we designed the t-shirts, put them online at MerchT.com and waited.

Come Monday 6th April we’d sold 93 tees and raised over £1000 for nhscharitiestogether.co.uk

Which has blown our tiny minds.

The support for the campaign has been amazing and we can’t thank everyone enough who’s bought a tee and shared the campaign.

And it’s still live! So if you fancy some lockdown leisurewear of your own get your pre-order in as the campaign ends in ten days.

Written by:

Ben Bateson Creative Director

Category:

What we're doing

Date:

07/04/2020

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