Holding Jet2’s hand for another summer campaign
This week, our latest work for award-winning Jet2holidays went live in the form of three more TV ads.
In this latest evolution of the ‘Hold My Hand’ format, we aim to capture the hearts and minds of UK holidaymakers with loads of magical holiday moments – from tearing your shirt off and jumping straight into the pool as soon as you arrive, to hiring an open-top car and driving along the coast at sunset. The key was to make people feel inspired.
The ads will air across ITV, Channel 4, Sky Media and Finecast and will be supported by strategic nationwide placements as well as content on a range of channels including social media, digital and OOH.
If you can’t wait to catch ‘em on TV though, you can give them a watch here:
Written by:Leah Groom Marketing Manager
Category:What we're doing
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