Holding Jet2’s hand for another summer campaign
This week, our latest work for award-winning Jet2holidays went live in the form of three more TV ads.
In this latest evolution of the ‘Hold My Hand’ format, we aim to capture the hearts and minds of UK holidaymakers with loads of magical holiday moments – from tearing your shirt off and jumping straight into the pool as soon as you arrive, to hiring an open-top car and driving along the coast at sunset. The key was to make people feel inspired.
The ads will air across ITV, Channel 4, Sky Media and Finecast and will be supported by strategic nationwide placements as well as content on a range of channels including social media, digital and OOH.
If you can’t wait to catch ‘em on TV though, you can give them a watch here:
Written by:Leah Groom Marketing Manager
Category:What we're doing
You may also like
/ 23 Jul 2021
Influencers at HOME
Here at HOME, the PR & Social Team work with a whole range of exciting clients to boost their social and online presence, and one of the ways we achieve this is by using influencers! We work with influencers to create impactful content that heRead more
/ 20 Jul 2021
What got me into marketing: Consulting Partner
In short, getting frustrated with a mop. In September 1992, I had good reason to truly despise Monday mornings. A year earlier, I had turned my back on A Levels to study for a BTEC National Diploma in Hotel, Catering and Institutional Operations aRead more