Jet2holidays becomes Love Islands travel partner – and we made the ads
In case you haven’t noticed, ITV2’s Love Island is back – and it’s fair to say the nation is already addicted.
Just two episodes into Series 4, the show’s audience is already double that of last year, with over 2.95 million of us tuning in on Monday night to watch 11 sun-soaked, genetically-gifted islanders enter the Majorcan villa of dreams in their quest to find “legit” love.
Only two weeks ago, our team excitedly touched down in Love Island’s home, Majorca, on a top-secret trip with our friends at Jet2holidays to film the latest set of TV ads and social content for the brand’s most highly anticipated collaboration yet.
That’s right, Jet2holidays has this year landed a sweet deal as Love Island’s official travel partner and we were lucky enough to be the creatives behind the bespoke ads.
Filmed from the perspective of a friend’s camera, our ads follow a groups’ holiday around the island, capturing four different summer vibes – Party, Chilled, Culture and Active – and showcasing Jet2holidays’ offering both in Majorca and across its extensive range of European destinations.
Versions of the ads will be used for the telly, on YouTube bumpers, across Snapchat, Instagram and Facebook, as well as being rolled out to press and radio too.
Keep your eye out for our ads airing from Sunday 10th June at 9.15pm.
Written by:Barry Bell
Category:What we're doing
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