Jet2holidays becomes Love Islands travel partner – and we made the ads
In case you haven’t noticed, ITV2’s Love Island is back – and it’s fair to say the nation is already addicted.
Just two episodes into Series 4, the show’s audience is already double that of last year, with over 2.95 million of us tuning in on Monday night to watch 11 sun-soaked, genetically-gifted islanders enter the Majorcan villa of dreams in their quest to find “legit” love.
Only two weeks ago, our team excitedly touched down in Love Island’s home, Majorca, on a top-secret trip with our friends at Jet2holidays to film the latest set of TV ads and social content for the brand’s most highly anticipated collaboration yet.
That’s right, Jet2holidays has this year landed a sweet deal as Love Island’s official travel partner and we were lucky enough to be the creatives behind the bespoke ads.
Filmed from the perspective of a friend’s camera, our ads follow a groups’ holiday around the island, capturing four different summer vibes – Party, Chilled, Culture and Active – and showcasing Jet2holidays’ offering both in Majorca and across its extensive range of European destinations.
Versions of the ads will be used for the telly, on YouTube bumpers, across Snapchat, Instagram and Facebook, as well as being rolled out to press and radio too.
Keep your eye out for our ads airing from Sunday 10th June at 9.15pm.
Written by:Dani Goodwin Marketing Manager
Category:What we're doing
You may also like
/ 16 Sep 2020
Getting our bake on with Dr. Oetker
Over the past month, we’ve been super busy shooting the first batch of ads for Dr. Oetker’s new 'Joy In The Making' campaign. These are the first few shots in the new campaign style that we’ve developed for the brand, and they feature proudRead more
/ 15 Jul 2020
How we’re helping reassure flyers
As of today, Jet2.com & Jet2holidays are restarting their summer programme to a select range of countries, and we've been helping the airline reassure customers ahead of their travels. Our three-minute film will be key in communicating changesRead more