Instagram needs to unfriend Facebook

Mark Zuckerberg recently announced that they will unify Facebook, Instagram and WhatsApp onto one operational system by 2020. Although initially the brands will be seen as separate to consumers, there is a plan that they will eventually operate under one system that will be consumer facing.

For Facebook this will be an opportunity to tidy up the technical issues of running three separate platforms to create a smoother system. It will also allow them a chance to capitalise on the success of its acquisition and the popularity of Instagram and WhatsApp, and bolster its floundering position in the eyes of users whilst their own problems continue to rage.

Considering the difficulties that Facebook has had, it seems fairly mad that Instagram would want to develop a closer relationship with their parent brand. As a platform, Instagram does have its issues, but enjoys immense popularity, great features and a growing, diverse audience. However, there is every chance that the toxicity of the Facebook brand will trickle down to Instagram and WhatsApp and threaten their longevity.

We’re interested to see how this one plays out, let us know your thoughts by tweeting us @homeagencyuk.

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