How we’re helping reassure flyers

As of today, Jet2.com & Jet2holidays are restarting their summer programme to a select range of countries, and we’ve been helping the airline reassure customers ahead of their travels.

Our three-minute film will be key in communicating changes that have been made to ensure the safety of customers, like regular anti-viral cleaning on-board, and the need for customers and staff to wear facemasks.

We shot it at Jet2’s newest base in Stansted airport, and it follows a family on their safe, secure and smooth journey through the airport and onto the flight. It also features a few clips from our Hold my Hand ad set, which we first created back in 2016!

With just a two-week turnaround from start to finish, this was an all-hands-on-deck situation, with our Insight and Strategy team worked closely with Jet2 to get the right balance of reassurance and inspiration. The new safety restrictions brought an interesting dynamic to the shoot, but it was great to be out filming again and we’re really pleased with the outcome.

The video will primarily be used on the ‘Your safety, our priority’ landing page, which Jet2 is directing its flights and package holiday customers to via its social channels and email communications.

Written by:

Leah Groom Senior Marketing Executive

Category:

What we're doing

Date:

15/07/2020

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