How we’re helping reassure flyers
As of today, Jet2.com & Jet2holidays are restarting their summer programme to a select range of countries, and we’ve been helping the airline reassure customers ahead of their travels.
Our three-minute film will be key in communicating changes that have been made to ensure the safety of customers, like regular anti-viral cleaning on-board, and the need for customers and staff to wear facemasks.
We shot it at Jet2’s newest base in Stansted airport, and it follows a family on their safe, secure and smooth journey through the airport and onto the flight. It also features a few clips from our Hold my Hand ad set, which we first created back in 2016!
With just a two-week turnaround from start to finish, this was an all-hands-on-deck situation, with our Insight and Strategy team worked closely with Jet2 to get the right balance of reassurance and inspiration. The new safety restrictions brought an interesting dynamic to the shoot, but it was great to be out filming again and we’re really pleased with the outcome.
The video will primarily be used on the ‘Your safety, our priority’ landing page, which Jet2 is directing its flights and package holiday customers to via its social channels and email communications.
Written by:Leah Groom Marketing Manager
Category:What we're doing
You may also like
/ 06 Sep 2021
Our journey into DX: part two
Last week, we sat down with Chris (Head of Digital Experience Design), Elliot (UI and UX Designer), Kieran (Senior UI Designer) and Steph (Senior UX Designer), to learn how they first got a taste for the design world, and discussed whether you reallyRead more
/ 31 Aug 2021
Our journey into DX: part one
If you’ve been following our ‘What got me into marketing’ series, you’ll know by now that there is no one path into the industry. So, we sat down with Chris (Head of Digital Experience Design), Elliot (UI and UX Designer), Kieran (Senior UI DRead more