How we’re helping reassure flyers
As of today, Jet2.com & Jet2holidays are restarting their summer programme to a select range of countries, and we’ve been helping the airline reassure customers ahead of their travels.
Our three-minute film will be key in communicating changes that have been made to ensure the safety of customers, like regular anti-viral cleaning on-board, and the need for customers and staff to wear facemasks.
We shot it at Jet2’s newest base in Stansted airport, and it follows a family on their safe, secure and smooth journey through the airport and onto the flight. It also features a few clips from our Hold my Hand ad set, which we first created back in 2016!
With just a two-week turnaround from start to finish, this was an all-hands-on-deck situation, with our Insight and Strategy team worked closely with Jet2 to get the right balance of reassurance and inspiration. The new safety restrictions brought an interesting dynamic to the shoot, but it was great to be out filming again and we’re really pleased with the outcome.
The video will primarily be used on the ‘Your safety, our priority’ landing page, which Jet2 is directing its flights and package holiday customers to via its social channels and email communications.
Written by:Leah Groom Marketing Manager
Category:What we're doing
You may also like
/ 10 May 2021
Meet our Mental Health First Aiders: Lucy Duke
This month for Mental Health Awareness Week, we want to take the opportunity to introduce you to the fab Mental Health First Aiders we have here at HOME. This week is the turn of Lucy Duke, our Head of Account Management. Why did you first want toRead more
/ 03 May 2021
Meet our Mental Health First Aiders: James Fisher
This month, we want to take the opportunity to introduce you to the fab Mental Health First Aiders we have here at HOME. First up is James Fisher, our Studio Manager. Why did you first want to be trained up as a MHFA and why do you think it’s imRead more