Even when you’re not working, you’re working.
As the advertising blogger Scamp said, “When you see me staring out of the window, that’s when I’m working”.
Well if you change window to computer screen you’ll understand what I’m on about.
It’s what we stare at most days, whether working, buying trainers, looking at ‘art’ pictures.
It’s how, as a creative, we find photographers we’ve never heard of, techniques that are new to us, illustrators that match our brief.
It’s about letting all that sink in.
So when it looks like you’ve been messing around on the internet for 3 hours every day for the last ten years (not me of course), it’s really building up your library of people who will help you answer the brief, answer the look and feel you’ve been striving for or just something that looks ace which you bank and then it stays in your brain for months and then suddenly someone asks:
“I need someone who can make a tin of beans look ace?” – you shout “Dave Gill”.
“Remember those movie titles where the type animated around the person?” – you shout “Try Art of the Title”.
“Know anyone that can make an aeroplane look well good?” – you shout “Man stop bothering me, and just go to Tom Nagy”.
“Here Ben, who’s that designer/typographer you always try and put forward for every brief” – you shout “oh yeah that’s Anthony Burrill”.
“I need an illustrator who has a comical side and does nice stuff with beer” – you shout “that be Al Murphy”.
“Ben, who’s the bloke you think is probably the best art director in the world and don’t try and rip off at least once a week – you shout “no idea what you’re talking about…Paul Belford”.
So basically, what I’m saying is, if you’re ever pulled up by HR on the fact you spend too much time on the internet at work, just tell them it’s all in the name of bettering yourself and becoming a better creative. Fact.
Written by:Ben.Bateson Creative Director
Category:What we like
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