Home launches sun-soaked campaigns for Jet2

We’re delighted to have launched a bunch of new national TV campaigns for Jet2.com and Jet2holidays, which aired for the first time on ITV during Friday’s Coronation Street, and then Saturday night’s The X Factor and Sunday night’s Vanity Fair. Moving forwards, you’ll be able to catch the ads on ITV, Channel 4 and Sky channels.

We’ve created three new brand ads for Jet2holidays, as well as two national and 12 regionalised ads for Jet2.com, which were filmed earlier this year in the gorgeous Gran Canaria and Tenerife – which just so happen to be some of Jet2’s most popular tourist destinations. The ads follow a continuation of the familiar ‘Hold my hand’ concept, which we launched back in 2016, and are targeted at Jet2’s core audiences of families and couples.

As well as the national TV campaign, we’ve also created national radio, digital display and rich media, traditional and digital out-of-home, and assets for brochures, emails and CRM to create a truly integrated campaign!

Don McGrath, our Executive Creative Director, said: “We’ve worked with Jet2.com and Jet2holidays from just about day one when they had two aircraft. They’re now the UK’s third largest airline, second largest UK tour operator, and flew over 10 million customers thislast financial year! Working with them on the TV campaigns has definitely been one of our highlights.

The ‘Hold my hand’ campaign platform that we developed a couple of years ago continues to resonate well with the audience, so our focus for these newest ads was to inject new vibrancy with new characters and experiences that reflect the breadth and diversity of Jet2’s package holiday and flight offering.”

Gavin Forth, Head of Marketing at Jet2.com and Jet2holidays, added: “We’re delighted with the ads and we’re sure they will inspire new and existing customers to book their next trip with us. We are very confident that the adverts will be a significant factor in the continued success of Jet2.com and Jet2holidays.”

You can view a selection of the ads here:

Jet2holidays Family Ad:

Jet2holidays Young Couple Ad:

Jet2holidays Couple Ad:

Jet2.com Family Ad:

Jet2.com Couple Ad:

Written by:

Dani Goodwin Marketing Manager

Category:

What we're doing

Date:

10/09/2018

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