Thank you pets

At the beginning of lockdown, Harringtons challenged us to come up with a truly reactive campaign. Something that acknowledged the uncharted territory which we all found ourselves in during Covid-19.

To build awareness, we needed to do something that would really get people’s attention during lockdown. So we launched ‘Thank You Pets,’ a reactive social media video that showed the love we have for our pets and the crucial roles they played in keeping us fit and happy during lockdown.

Created with user generated content, and packed full of emotion, the video was launched across Facebook, Instagram and Twitter, and became Harringtons most successful social media campaign to date, check out these stats:

2,000,000+ impressions

1,600,000+ video views

78,000 engagements

 

Written by:

Leah Groom Senior Marketing Executive

Category:

What we're doing

Date:

01/07/2020

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