Getting our bake on with Dr. Oetker

Over the past month, we’ve been super busy shooting the first batch of ads for Dr. Oetker’s new ‘Joy In The Making’ campaign.

These are the first few shots in the new campaign style that we’ve developed for the brand, and they feature proud bakers in their homes alongside their finished creations. The shots focus on the joy to be had whilst baking, as well as the joy the finished bake will bring to others when shared.

Here’s our crowd pleaser, a blackberry and caramel pavlova, getting the final drizzle before being presented.

Then there’s the sticky toffee apple loaf cake that a few friends can’t wait to get stuck into.

And lastly, our party-perfect vegan peanut butter and caramel cake, being prepped for celebrations later on.

Keep an eye out for the images in publications such as Woman’s Weekly, OK!, Cosmopolitan, Good Housekeeping, Delicious and Olive.

Written by:

Leah Groom Marketing Manager


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