Get your thinking cap on
This week we’ve taken part in School of Thought.
It’s an intensive 12-week training programme for hungry creatives who want to flex their creative muscles by learning how to develop and pitch big ideas. And this is the first time that it’s been in Leeds.
Every Monday evening the creatives meet a different agency, hear a talk and leave with a brief. They then return on the Thursday to pitch their ideas.
This week was our turn.
So, on Monday (over Zoom), we took the 10 creatives through a presentation about HOME, why slogans and straplines are super important, how they inform creative, some examples of great ones, some work we’ve done, and then set them the brief.
Their task? Come up with a new slogan or strapline for one of our long-standing clients.
As you can imagine, a varied range of ideas were presented back which showed some really nice thinking and interesting insights. It’s been a very fun couple of days and it’s great to see how the next up-and-coming creatives tackle briefs in such different ways.
Written by:Ben.Bateson Creative Director
Category:What we're doing
You may also like
/ 16 Sep 2020
Getting our bake on with Dr. Oetker
Over the past month, we’ve been super busy shooting the first batch of ads for Dr. Oetker’s new 'Joy In The Making' campaign. These are the first few shots in the new campaign style that we’ve developed for the brand, and they feature proudRead more
/ 15 Jul 2020
How we’re helping reassure flyers
As of today, Jet2.com & Jet2holidays are restarting their summer programme to a select range of countries, and we've been helping the airline reassure customers ahead of their travels. Our three-minute film will be key in communicating changesRead more