Hello BritBox, we’ve been waiting for you…
Last year, I wrote about an exciting development which could see the launch of a British subscription streaming service to rival the likes of American streaming giants Netflix and Amazon Prime Video. Well, today that came to fruition as the BBC and ITV have announced the launch of BritBox, which will be live by the end of the year.
The content will mostly be made up of the BBC and ITV’s archived content, as well as any new ITV content. It’s currently unclear whether the BBC will be contributing new content to the service. For now, the ITV Hub and BBC iPlayer will still host new programmes that have been broadcast on TV, however that content will eventually be moved onto BritBox, where it will only be accessible for fee-paying customers. Subscription fees are unconfirmed at the moment, but they are said to be ‘competitive’ and so it’s estimated that they will be around the £5-£6 per month mark.
From what we know so far, BritBox looks to be a step in the right direction for British subscription streaming services, however it seems a tough sell that people will now have to pay extra for content that is currently free due to being paid for by advertising on the ITV Hub or free with license fees on BBC iPlayer. For advertisers, this announcement represents a form of content moving into a non-advertising space.
Only time will tell if BritBox will be a success – stay tuned for more updates!
Written by:Jack Price Media Executive
Category:What we think
You may also like
/ 26 Jan 2021
Four brand strategy trends to be aware of in 2021
There are four key trends which we believe will play a big part in strengthening brand strategies and ensuring relevance within an ever challenging marketplace over the coming year. These are: Experiential retail Science vs nature AccountaRead more
/ 21 Dec 2020
The evolution of the Christmas ad
Christmas ads have been around for over 100 years, and whether you love ’em or loathe ‘em, they have evolved to become a firm staple of the consumer experience throughout the festive season. With the current category king John Lewis reportingRead more