Hello BritBox, we’ve been waiting for you…
Last year, I wrote about an exciting development which could see the launch of a British subscription streaming service to rival the likes of American streaming giants Netflix and Amazon Prime Video. Well, today that came to fruition as the BBC and ITV have announced the launch of BritBox, which will be live by the end of the year.
The content will mostly be made up of the BBC and ITV’s archived content, as well as any new ITV content. It’s currently unclear whether the BBC will be contributing new content to the service. For now, the ITV Hub and BBC iPlayer will still host new programmes that have been broadcast on TV, however that content will eventually be moved onto BritBox, where it will only be accessible for fee-paying customers. Subscription fees are unconfirmed at the moment, but they are said to be ‘competitive’ and so it’s estimated that they will be around the £5-£6 per month mark.
From what we know so far, BritBox looks to be a step in the right direction for British subscription streaming services, however it seems a tough sell that people will now have to pay extra for content that is currently free due to being paid for by advertising on the ITV Hub or free with license fees on BBC iPlayer. For advertisers, this announcement represents a form of content moving into a non-advertising space.
Only time will tell if BritBox will be a success – stay tuned for more updates!
Written by:Jack Price Media Executive
Category:What we think
You may also like
/ 13 Nov 2019
Facebook Pay: yay or nay?
Facebook’s bid for world domination levelled up this week with the announcement that Facebook Pay would shortly be rolling out to users in the US, with the intention of the service going global over time. Facebook Pay will be enabled within FacebooRead more
/ 06 Nov 2019
Everyone has terrible passwords
Earlier this year, GCHQ’s National Cyber Security Centre division issued a report that stated the most commonly used passwords include words such as 'password', 'liverpool' and '123456'. This is a worrying headline, but depressingly, not a surprRead more