6 questions for 6 years: Abbie

HOME is a pretty special place to work. And we’re not just saying that ourselves – our Homie retention levels are the among the highest in the industry.

We wanted to chat to some of ’em to find out what it is about HOME that makes them stay. So, we’ve got a bunch of Homies lined up who have all been here for 6 years. And we’ve asked them – yep, you guessed it – 6 questions about their time at the agency.

This time, we’re catching up with Abbie Whitehead, a Data Analyst…

What’s your role here at HOME?

These days I’m a Data Analyst, although I started in the Comms team as Social Media Exec.

How has your role developed since you first started?

Given that I’ve moved teams, it’s changed quite a bit! I really enjoyed the buzz around Comms and keeping up with the constant change in social media, but I’d always had a thing for numbers and had a bit of a knack for getting insights from the reports! I moved over to the Data team in 2016 and have been there ever since. My role now is much more focused on how we can use data for our clients, giving them good insights from data and also how we can use data internally for making other Homies’ lives a bit easier.

How would you describe life at HOME?

There’s always interesting work going on around the agency, and there are tonnes of talented Homies and people with loads of experience. Everyone is always up for a laugh too!

What is it that’s made you stay for six years?

It’s hard to say one thing… Probably the culture and the people that work here. I’ve made loads of good friends whilst working at HOME and that makes it easy to come in every day! It sounds cheesy and a bit of a cliché, but I do think it helps when you have a good bunch of people around you. I’d also say that you’re always encouraged to develop your own skills, and have the opportunity to develop on a personal level which is great and can sometimes be taken for granted.

And what is something that’s challenged you since you’ve been here?

I think making the switch to the Data team was quite a big challenge for me. Even though my natural skillset is much more numbers and mathematics based, I had to change my way of thinking and take a much more technical approach to my work. There’s so much to learn from a data perspective too, so I’m never short of something to do!

Finally, what would you say to people wanting to work here, or to people who have just started at HOME?

I would really encourage anyone that wants to get in to marketing to join HOME – I’m sure that everybody who works here takes pride in doing so! And my advice to new starters would be to speak to as many people around the agency as possible, everyone has a different perspective on things and it’s always good to see other people’s ways of working and have an understanding of the work they do.

Written by:

Barry Bell


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