In a faster, more connected world, brands need to engage emotionally with their audiences. We don’t just make ads, design brochures, build sites, create content, write tweets or plan and buy media; what we do is make people feel something, so they do something. We make people feel good about brands. Because when people feel good about brands, they engage more, they trust more, and they buy more. And when people buy more stuff it makes our clients feel good. If clients feel good about our work, we’re happier, we enjoy ourselves and we create more effective work. If the work we create is more effective, more people do something. And that’s Feel Good.
We create integrated campaigns, starting with a Home truth. Then we create compelling ideas that bind brand communications together, travel far, but adapt everywhere they land to be relevant and engaging in each channel, and appropriate for every customer journey. Our insight, technical, creative and media people work together, challenging each other to think differently, to use each other's specialisms to create truly integrated campaigns. And we also just specialise. Some of our clients just want the TV ad, or an organic search strategy, or a social voice. But we always put our integrated hat on to encourage a joined-up approach, whether we're responsible for other channels or not. In today's communications there should never be dead ends.