Naughty or nice? The strategy and insight round-up

As 2018 draws to a close, we’re taking some time to reflect on the year gone by. We’re not reminiscing over the royal wedding or Beyoncé at Coachella though, we’ve…

Posted by Leah Groom
12 December 2018
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It started with Kendall Jenner

This measly BLT isn’t going to solve discrimination against the LGBTQ community – it’s not real. But do you remember the Pepsi ad, when Kendall Jenner solved racial inequality around…

Posted by Brad Hill
13 September 2018
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Ranting about brand models and calling for clarity

When working on a recent brand development project, I had to come up with a brand essence, vision, purpose, foundation, proposition and belief, using a brand model which the client…

Posted by Cristina Garcia
17 August 2018
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Standing out from the crowd in a busy market

We all need something that makes us different, that makes us stand out from the crowd. We hope that someone will notice this difference, like it, and ask us out…

Posted by Eleanor Pick
09 August 2018
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Finding the why

As Bob Dylan so eloquently put it, “the times they are a changin’.” Fair enough, that was back in 1964 and he wasn’t talking about marketing. But in the name…

Posted by James Bagan
30 July 2018
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