Bank beating international money transfer company helping 100,000 people and 6,000 businessesÂ transfer money every year quickly, easily, securely and at bank-beating exchange rates, 24 hours a day, seven days a week.
HiFX are constantly improving how their site performs for their users. Through a series of onsite conversion tests they found that a particular design and structure outperformed their existing home page 10 fold and as a result they wanted to switch this page permanently. However, with this brought a very real challenge for their organic search visibility and therefore traffic potential.
We proposed a series of internal linking strategies that would help to keep a good level of content that users could access whilst maintaining the conversion rate that the initial designs had achieved. By showing the client data on traffic, new users & rankings - we demonstrated the benefit of taking this approach.
With the internal linking strategy in place, we've seen positive shifts in overall visibility and an increase in target keywords whilst maintaining the conversion rate the initial test achieved.