From pretty to gritty
Science in Sport are leaders in Endurance Sports Nutrition. They came to us with one problem to solve: how do they get their audience to relate to the elite athletes that back their brand?
We created a unique brand positioning that conveyed real pain and real grit, connecting with our hard-training audience and motivating them to push themselves even further. We created brand and campaign guidelines which helped inform a new website and targeted media campaign, as well as assets for social, print and events.