From pretty to gritty
Science in Sport are leaders in Endurance Sports Nutrition. They came to us with one problem to solve: how do they get their audience to relate to the elite athletes that back their brand?
We created a unique brand positioning that conveyed real pain and real grit, connecting with our hard-training audience and motivating them to push themselves even further. We created brand and campaign guidelines which helped inform a new website and targeted media campaign, as well as assets for social, print and events.
The consistent investment in brand put Science in Sport at the forefront of the sports nutrition sector, resulting in significant brand awareness. There was particularly strong growth in online channels, up by 26%, and international markets, up by 55%.