Lottoland

Regulated by the UK gambling commission, Lottoland is a company that allows people in the UK to play lotteries from across the world, giving access to the biggest jackpots on the planet.

The Brief

The National Lottery is 21 years old this year and with 8 out of ten people buying their tickets on the high street, the brand has become rather staid. Enter Lottoland - the dynamic young pretender, offering the chance to be a millionaire every day. The brief was to launch this new global lottery concept in the UK to take on The National Lottery's dominance in the market place.

The Concept

Using the concept "Let the big games begin", the brand is being launched in the UK with a focus on live messaging in every channel. There are real time TV ads, ever-changing digital outdoor, PPC countdown clocks, second screen syncing, mobile push messaging and more. Through every channel the message is clear: There's always something new at Lottoland.

The Results

A successful launch across all channels this September brought instant returns for Lottoland, with acquisition numbers more than doubling in the first two weeks of the campaign.

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