BRINGING THE PARTY BACK TO PARTYCASINO
Once one of the world’s largest online casinos, PartyCasino was a brand waiting to be revitalised. They had a great idea, giving customers the chance to play their way to amazing casino events. But they needed a new visual identity and TV campaign to bring it to life.
Establishing a clear VIP party vibe, we created a new look and feel, with a welcoming and fun-loving brand personality. We then relaunched with an integrated campaign, offering customers the chance to win an exclusive all-expenses paid party in Ibiza, headlined by international DJ Robin Schulz.
A cutting-edge media strategy was central to our success. To drive responses and reach, we combined targeted low rating, low interest spots with higher rating ‘fame’ spots. As the campaign gathered momentum, we used granular spot level attribution to optimise performance on an ongoing basis.