Jet2.com is the North’s leading leisure airline. Offering friendly low fares to its millions of customers, the airline operates from seven UK airports – Leeds Bradford, Belfast International, East Midlands, Edinburgh, Glasgow, Manchester and Newcastle.
It's Jet2.com's 10th birthday. Naturally they want to do something big. Something that celebrates their success and gets them noticed. But with all the noise in the low-cost airline sector that's easier said than done. It had to be an idea that would get people talking and most importantly, it had to be entertaining.
No-frills air travel is no longer just about low prices. It's about the anticipation of a great holiday and having a brilliant time, on any budget. So we created a socially-driven competition with an incredible prize: win your own personal Party Plane, fill it with your friends, choose the food and music, and jet off to the destination of your choice for one unforgettable weekend.
A reach of 9.4m people, 60,000 competition entries, 7.5m votes, a 140% uplift in Facebook fans, 492 high-quality natural SEO links, 6,000 YouTube views - and 100 drag queens on a plane to Lanzarote. As if that wasn't enough the Party Plane campaign won a DADI award, beating Red Bull's Stratos in the same category.