Making a song and dance in bingo
Mecca are a big name in the world of bingo. But for years their TV campaigns failed to deliver for them. They turned to us to work closely alongside their internal teams to create a campaign that would generate real results.
We took a fully integrated approach across media planning & buying, creative strategy and campaign creation. The Meccarena (can you see what we did there?) has exceeded all expectations and continues to bring results for Mecca more than a year after launch.