Monkey business with Lottoland
After a successful launch, Lottoland wanted to grow its UK customer-base by showcasing its offering in an exciting way. We responded with a campaign that focused on the evolution of Lotto.
Following a chimp who evolves into brand ambassador Chris Tarrant, our eye-catching creative was combined with dynamic media buying across TV, radio, press, OOH and digital to maximise opportunities in real-time. As well as increasing brand awareness, the campaign delivered Lottoland’s most successful weeks of trading to-date. Jackpot!