Taking the land rover spirit off-road
The Land Rover brand has always stood for adventure. Our task was to make sure that same spirit came through in its branded goods collections, making them more than an afterthought to a car purchase.
Branded goods covers everything from high-end fashion to luggage, ride-on cars and luxury accessories. Working with Land Rover, as well as sister brand Jaguar, we’ve created campaigns incorporating strategy, creative, film, photography and media, with all of our activity translated across global markets.
Most recently, we helped to launch Land Rover’s new range of rugged outdoor clothing and technical equipment, debuting alongside the new Defender at the Frankfurt Motor Show.
We created an integrated launch campaign with an atmospheric and compelling video at its heart. Conveying the quality and style of the range was key, as was uniting the world-class capabilities of the Defender with Land Rover’s customers’ thirst for adventure.
We reckon we succeeded, take a look for yourself.