TURNING AN AUTOMOTIVE ICON INTO A FASHION ICON

How do you get an 80-year-old automotive icon to start thinking like a retailer? That was the question posed to us by the Jaguar branded goods division when we began working together in 2016.

Covering high-end clothing, lifestyle accessories, model cars and more, our campaigns have been more fashion-focused than automotive. We’ve utilised strategy, creative, e-commerce and media to make each collection stand out in its own right, shifting the emphasis of the division from B2B to B2C retail.

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