bwin is a leading name in the global online sportsbook and gaming market, offering exciting live sports betting odds, online poker, games and casino. Its strong brand makes it instantly recognisable, making it a big hit particularly in Europe.
We needed to create an engaging pan-European TV campaign to help bwin achieve stand-out in an increasingly competitive e-gaming market. They wanted to push new product offerings, with the ultimate aim of driving new player acquisition. But the most exciting of all, was our chance to leverage bwin's partnership assets with two of the world's biggest football clubs, Juventus and Real Madrid.
We took world-class footballers, shot unique footage of the players in action and put this 'inside' our punters using state of the art production techniques, capturing the anticipation and thrill experienced by those betting with bwin. We created a style unique to bwin which could carry offers and drive response.
100s of assets were produced and the campaign launched across the continent. Notable uplifts in player sign-ups were reported in each market and, off the back of this success, the campaign has been extended and refreshed for Euro 2016 and beyond.