Helping Hitachi inspire audiences
Hitachi Capital (UK) PLC is one of the UK’s leading financial services companies. They wanted to build awareness through an over-arching brand campaign. Their goal? Help them become “the most trusted provider of financial services in Europe.”
To make a difference for Hitachi we had to do more than talk to our audience. We had to inspire them. So we created an emotive campaign that positioned HCUK as an enabler, providing financial solutions that ‘Power the Tomorrow’ of British businesses.
It was a creative idea that spoke directly to our audience. And our media strategy made sure it reached them – with YouTube films, high impact out of home formats, and a mix of highly targeted digital media. An integrated strategy paid off with some pretty game-changing results.