FLYING THE FLAG FOR NATURAL PET FOOD
Harringtons have always stood for natural pet food for every dog. But they needed to drive awareness and reach more customers. Enter a full TV crew, every dog under the sun, and a creative campaign to bring them all together.
How did we stand out in this ever-crowded market? With a rallying cry everyone could get behind. ‘Natural For All’ was narrated by a rousing voice-over and saw an army of four-legged brand ambassadors spreading our message across primetime TV ads and sponsorship.