Driving technology with first bus
First Bus is one of Britain’s leading bus operators. But in an industry inundated with change, how do you stay one stop ahead? Following the launch of a new app and new on-bus tools, our task was simple: get customers on board.
Utilising both digital and offline channels, our strategic media campaign has generated over 350,000 ticket sales since 2016, delivering an ROI of 488%. Over two years after its launch, the campaign continues to grow and evolve with the First Bus technology offering.