HiFX is the UK’s leading independent currency exchange expert, delivering services in international payments and foreign exchange. Also operating in New Zealand, Australia, and the US, they pride themselves on offering specialist money transfers services to corporate businesses and individuals.

The Brief

HiFX asked us to implement tracking for attribution modelling of global media campaigns. This will enable HiFX to analyse the performance of digital media activity. They requested media channels to be reported as well natural search and content hubs such as the blog, to provide greater segmentation and therefore a clearer view of performance.

The Concept

We created a measurement plan to outline the specification for tracking set-up. This allowed us to segment the website and report on behavioural insights from content hubs and conversion points. This information was implemented through country level Google Tag Manager containers and reported through the DoubleClick attribution model.

The Results

Our digital media team are now equipped with information to optimise HiFX's campaigns more effectively, allowing them to make accurate decisions on the fly. This also gave us a view to understand lifetime value of customers and enable efficient targeting in remarketing campaigns. This enables a targeted campaign for HiFX with solid results.

Home Marketing Ltd will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know what email updates you'd like to receive from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@homeagency.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking above, you agree that we may process your information in accordance with these terms.