The Medical Protection Society (MPS) is the world’s leading protection organisation for doctors, dentists and healthcare professionals.
MPS approached us to help develop new websites for both Dental and Medical Protection. In addition to being considerably different from the previous sites, the new sites would also be integrating with older subdomains. Our Data team’s task was to not only ensure that the current tracking was maintained across the new setup, but to provide additional insight into how new features and design elements could impact the user journey.
To map out all possible user interactions, we investigated both the new and old sites, looking for changes and additions to features. We identified ways that we could understand what types of users were looking at which types of content, and for what reasons. This allowed us to carry out detailed analytics alongside the top-level reporting and monitoring that our custom dashboard delivers.
By collecting anonymous data from the actions that a user performs on site, and storing it in a highly usable format, we were able to give advice surrounding the success of the content, particularly in comparison to the old site, which played a key role in informing our UX strategy. This valuable data has enabled MPS to make strategic decisions about the on-site content that users find useful and what more can be done.