Something Wicked are a luxury lingerie brand, creating daring, hand-made collections. Suppliers to premium brands such as Selfridges and Coco de Mer, they also have their own online boutique.
Something Wicked is the brainchild of a husband and wife team who wanted to create a new cutting-edge fashion brand with UK design and manufacture at the heart of their business model. Our brief was to create a new brand and a full set of marketing collateral for this high-end lingerie manufacturer based in the North of England.
We developed marketing material that used provocative imagery to 'tease' consumers before products were even available. This built a sense of real anticipation ahead of the launch. Interactive surveys profiled people's sexual preferences and helped to created a huge amount of rich, sharable content.
Within two years, Something Wicked had won the coveted 'Best New Directional Brand' at the UK lingerie awards. Its products are now being sold in every state in the US and many other global territories. An exclusive range has been commissioned by Selfridges and a new online platform is currently being developed, which will help build a strong consumer base across the globe.